In Minneapolis, General Mills on the first of November recalled about 5 million frozen pizzas sold nationwide under the Totino's and Jeno's labels because of possible E. coli contamination. Nine of the 21 people reported eating Totino's or Jeno's pizza with pepperoni topping at some point before becoming ill. This is bad for the pepperoni company and Totino's and Jeno's because it will hurt them when people want to buy from them because they will think of this issue.
http://www.cnn.com/2007/US/11/01/pizza.recall.ap/index.html
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